# Template
State Owned Enterprises- Company Overviews
OCPA - Ministry of Industry & Minerals
Note: All currency figures are in 000's of Iraqi Dinars unless otherwise noted.
1. General Information
Company Name: General Systems Company
Sector Engineering
Brief Description Founded in 1996. Control systems and building automation consultancy. Provides site work, engineering, project management and software programming. Critical service for oil, electricity, cement, petrochemical and other industries.
Revenue in 2002 (Iraqi Dinars '000s) 5000000
No of Employees 419
Annual Employee Salaries & Bonus 1000000
Headquarters Address Badgdad, Al-Wihda area, Sector 906, Street #46, Building #30
2. Company Highlights
Control systems and building automation consulting critical to reconstruction of SOEs.
Oil Ministry in particular need for these services and has requested immediate assistance for this Company.
Limited damage to property and equipment (400M ID to rebuild)
Estimated cash needs of $800K USD to restart and operate for 6 months, less if customer payments resume.
Business presents itself well, with a clear understanding of its markets and opportunities (and ability to communicate these).
Management team consists of highly experienced professionals with wide knowledge in their field.
Good candidate for privatization.
Long experience in the field of electronics, communication, process automation, system engineering, software development & project mgmt.
The company can play important role in reconstruction process through subcontracting.
Allocated $445K USD for 2H 2003 operating budget and provided with zero mw off of grid.
3. Facilities
Name Province City Grid Damage % Power Needs
Headquarters Baghdad, Section 906, Street 46, Building 30 0.25 Minimal
Value of All Plant & Equipment Before War, and Initial Purchase Dates and Prices for Major Items
4. Products
Product Name Unit Measurement Design Capacity Available Capacity 2002 Production 2002 Revenue
Industrial Electronics 30 contracts 1750000
SCADA/RTU and Telemetry Control Centers 5 contracts 1250000
Process Control Systems 6 contracts 1250000
Communications Systems 3 contracts 750000
Power Electronics
Description of Importance of Products to Other Iraqi Industries Products and services are very important to all industrial organisations in Iraq especially to Ministry of Oil and Electricity. Oil and electricity are desperately waiting for GSC's restart.
5. Customers
Customer Name 2002 Revenue Subsidized (Y/N) Products Sold to Customer and Unit Pricing
Southern & Northern Oil Company 1250000 No Projects
Pipe Line Company No Projects
North Refinery Company No Projects
Oil Products Distribution Company No Projects
Electricity Ministry 1250000 No Projects
Ministry of Industry & Minerals Companies 1750000 No Projects
6. Suppliers
Supplier Name 2002 Purchases Subsidized (Y/N) Products Purchased and Unit Pricing
Hydar Al-Karawi 1250000 No Components
Tina 150000 No Components
United Computer & Communications 150000 No Components
Various Other Suppliers 1000000 No Components
Current Payment Terms From Suppliers
7. Imports & Exports
2002 Import Markets for Raw Materials Various external vendors, usually through local dealer.
Potential Import Markets in Free Market
2002 Export Markets for Finished Products Has agreements with SCS of Malaysia, PRACSI of UAE and ELIMKO of Turkey to provide local services on projects these companies perform in Iraq.
Potential Export Markets in Free Market
8. Competition
Description of Competitive Situation Company believe its expertise in SCADA is highly competitive.
Market Share Description Company has dominance in Iraqi market for SCADA and control centers. For industrial electronics (20% market share) and communications (minimal share), the market is large and fragmented.
9. Summary of War Damage & Looting of Property & Equipment
Description of Damage Baghdad facility looted of a/c units and office equipment.
Current Operating Status Just starting operations now (early June)
Immediate Property & Equipment Needs To Restart Operations Office equipment.
Total Cost to Return to Pre-War Condition 400M ID, of which only 150M is immediately needed.
10. Inventory Status
Raw Material Status
Months of Material Supplies & Production Rate
Immediate Raw Material Needs
Finished Products Supply (Units and Value)
11. Fuel & Electricity Needs
Description of Fuel Needs Minimal
Description of Electricity Needs Minimal
12. Other Needs to Restart
Working Capital Needs 200M ID per month to cover salaries and basic operating expenses until customer payments resume.
Security Needs Company staff currently effectively handling security needs.
Other Needs None identified
13. Strengths, Weaknesses, Opportunities & Threats
Description of Strengths A team of highly dedicated skilled engineers and programmers with a wide knowledge in system design and programming. Long industrial experience in Iraqi market.
Description of Weaknesses Currently the company is over staffed. Behind others in new technology. Quality system is not yet up to standard. Poor marketing activities.
Description of Opportunities Very good opportunities in Iraqi market. Potential to become leader in this field. Good opportunity to play an important role in rebuilding Iraq.
Description of Threats Limited authority in investing in people. Poor marketing activities. Isolation from the rest of the world.
14. Long Term Strategy
Description of Strategy Dynamic organisation with flexibility to change with market demands. Investing in people. New & advanced technology. Focusing on core of business. High quality product, competitive price and acceptable delivery. High standard level of after sales services. Partnership with customers.
Potential New Products Integration of ICT concept with control systems and control centres to allow better productivity and management. Customisation of control centres, control system for new market. Applying advanced process control to plant to achieve higher plant effeciencies and productivity.
Potential Partnership Opportunities The Company is now discussing partnership and joint venture with other international organisations.
Notes
The main building of GSC was looted during war. Company management and staff reorganised themselves and cleaned up their building, set up a security team to protect the building. Managed to rebuild contacts with customers and started working with limited capabilities offered by employees. There is a dedicated team of engineers and staff in the company, self motivatied with high spirit of looking into the future. Excellent management team and well organised. The Company deserves full support of CPA.