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Ministry of Youth and Sport: Strategic Plan
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Mark Clark
Coalition Provisional Authority
Senior Advisor, Ministry of Youth &
Sport
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email:
markjmclark@hotmail.com
mobile: (+965) 911 7664 (Basrah)
mobile: (+1914) 360 7827 (Baghdad)
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Date: 14.08.03
Subject: Ministry of Youth &
Sport - Aims and Objectives
A. Background
It appears that the old regime's Ministry of Youth
was used
essentially to oppress the Youth of Iraq. It is understood that the
Olympic Village in Baghdad was used as the site of an underground prison
and housed the offices of Uday Hussein. The vast majority of Ministry
appointments were held by senior level Ba'ath Party members.
The Ministry did, however, provide facilities for the community
at Youth Centres, which despite the name did cater for adults
as well as children and youths. These facilities varied, but the
standard model of building included a theatre auditorium type
room, usually with a stage, for dramatic productions, seminars,
cinematic film showings, and for use as a community hall.Most
centres provided various education programmes, from languages
to computer skills, technical and scientific training courses,
arts classes and children's classes of all sorts. All Youth Centres
had some sort of limited sports facilities, usually a concrete
or dirt football pitch area, sometimes with a basketball court
or volleyball also. Youth Centres were run by a Manager appointed
by the Ministry, and were funded by the Ministry according to
the monthly Spending Plan and annual budget. It is understood that
the facilities were not used for any commercial concerns or revenue
generation.
Sport is widespread and popular throughout Iraq.Whilst association
football (soccer) is the most popular sport, basketball, volleyball,
handball, weight-lifting, wrestling, kick-boxing, martial arts,
and track and field athletics are also strong. Sports are not
male-centric either, with females participating in a wide range
of sports also. The Ministry of Youth was also responsible for
Sport, and did provide land and buildings to Sports Clubs (for
example, on average some twenty to thirty sites per province
in Basrah Province alone). Each Sports Club would field teams
in many sports, and would elect its own club officials to run
the club.Clubs were rated by the Ministry on an annual basis,
on the basis of their participation across the various sports
and the level at which they competed, as well as their administration
etc. Points accumulated in the assessment determined what "degree"
a Club fell in 1st, 2nd, 3rd,
or 4th. Clubs received limited funding from the Ministry,
based on the degree level attained the previous year. Clubs otherwise
operated as private entities, generating their own revenue from
ticket sales, rental of shop space on their sites, merchandise
etc. However, commercial sponsorship and generation of revenue
through commercial television broadcast deals was negligible
and this is an area ripe for development.
Each sport is governed by a Central Federation at national
level, which has representation in each Province as a Branch
Federation. Federations are responsible for governing the sport,
organising competition and tournaments at Provincial and National
level, and for sending delegations abroad for international
competition and training.The offices of these Federation representatives
were generally accommodated in Ministry Buildings, usually called
the "Olympic Committee Building" in each location.
Whilst it seems that Sports Clubs, in accordance with the Federation
governing the relevant sport, did organise sporting competitions
and run sports facilities, and that Youth Clubs did provide
facilities for computer training, art, youth seminars etc, it
is clear that all such organisations were also used as a network
and mouthpiece for the Ba'ath Party. The National Olympic Committee
has been suspended from membership of the International Olympic
Committee and the suspension will only be lifted once the IOC
is satisfied that there has been regime change within sport
in Iraq.
Almost all sporting and youth facilities
nationwide have been damaged and/or looted extensively. In the latter
stages of hostilities they were often used as sites by the fedayeen,
Ba'ath Party, militia or army units and therefore were deemed a
justifiable target for looters. They all require refurbishment and new
equipment before activities can recommence.
br>
B. CPA mission and the role of Youth and Sport
The CPA has been vested with all executive, legislative and judicial
authority necessary to provide for effective administration of
Iraq during the period of transitional administration, to restore
conditions of security and stability, to create conditions in
which the Iraqi people can freely determine their own political
future, including by advancing efforts to restore and establish
national and local institutions for representative governance
and facilitating economic recovery and sustainable reconstruction
and development.
Whilst this mission does not expressly focus on "soft" aspects
of civil life, such as culture, sport and youth activities, it
does seem evident that support of these activities is definitely
an implied task in support of the CPA mission, for the following
reasons:
Force Protection: if people are happily engaged in cultural,
sporting and youth activities they are off the streets and not
engaged in other more hostile activities. Particularly during school
and university holidays, and with the abolition of compulsory
national military service, it is increasingly important to avoid
the onset of inactivity and boredom amongst the youth and young
men in particular. Whilst this paper does not focus on cultural
activities, it is clear that youth centre and community activities,
and sport activities of all kinds, offer a useful outlet for energies
which may otherwise be directed against coalition forces and/or
the CPA. The opportunity for friendly competitions (whether bilateral
or mixed team events) with Coalition Forces may also be taken
to develop relationships between the occupying forces and the
locals.
2. New National Identity: if the national sporting heroes
of the past, and the new sporting heroes of the future, can be
used as role models for Iraqi youth, and national teams can become
the focus of widespread support, in football but also for other
sports, then this will help develop a new Iraqi national identity
and pride.
3. Return to Normality: the occupying powers have a
moral duty to return Iraq, as a minimum, to the state it was
in prior to hostilities commencing. This means in practical
terms that sports and youth centre facilities need to be refurbished
and re-equipped, and the Ministry of Youth (and Sport) re-established
and normal social and civic life resumed on a local and national
scale.
4. Economic Revival: it is a key strategic objective
of CPA to kick-start economic regeneration of Iraq. Sport in
particular is one area ripe for economic activity on an unprecedented
scale in Iraq. Commercial sponsorship, merchandising and, in
particular, deals for exclusive media broadcasting rights on
terrestrial and satellite Television and Radio, will provide
major new sources of revenue for sport in Iraq and a new source
of jobs for many.
The mission statement for CPA-Ministry of Youth & Sport
is therefore:
MISSION STATEMENT
CPA-Ministry of Youth & Sport is to:
1. Re-establish the Ministry of Youth Sport;
2. Re-establish Sports Clubs, Branch Federation, Central Federation and Olympic
Committee organisations;
3. Facilitate resumption of Sporting,
Youth and Community activities, nationally and internationally;
and
4. Facilitate economic regeneration in relation to Sporting
activities;
in order to support the CPA's overall mission to restore
and establish national and local institutions for representative
governance and facilitating economic and sustainable reconstruction
and development.
C. Factors and Constraints
De-Ba'athification
The biggest constraint internal to the Ministry which we have
to face in recommencing sporting and youth activities is the
overwhelming previous influence of the Ba'ath Party and Uday
Hussein. This means that a new Ministry, and new Sporting organisations,
need to be established from scratch, with a specified vision
and general policy aims, and to be populated with appropriate
people with suitable experience. This will need to be driven
centrally by CPA. Whilst this is a constraint, it can also
be viewed as an opportunity to establish a positive force for
good in Youth and Sport.
Looting
All administrative buildings, youth centres and sports clubs
have been looted to a greater or lesser extent, and require
reconstruction, redevelopment, and re-equipment before meaningful
youth, community and sporting activities can be resumed.
Squatters
Many sites, including virtually all Youth Centre facilities,
are now occupied by families and/or political parties or religious
organisations. Relocation of these persons is required before
detailed assessments and renovation work can begin, but two
obstacles are delaying this process. First; CPA policy dictates
that the persons should be handed over to someone responsible
for finding them alternative accommodation, should they really
have nowhere else to go. At present no NGO or other party appears
willing to take ownership of this problem although we have made
approaches to the local Interim Council in certain Provinces
to try to get them to take the lead on what is essentially a
local community problem. Secondly, there is no point in relocating
people until there are sufficient security guards to secure
the vacated site. In the past the Ministry employed one caretaker
cum security guard per Youth Centre but this is not sufficient
in the present circumstances. Extra security guards need to
be found, paid, provided uniforms and armed. Sports Clubs,
on the other hand, were previously and will remain responsible
for their own security, although they may require assistance
with registration of weapons etc.
Budgets and Finance Function
The budget for the July-December 2003 for the Ministry of Youth
& Sport has been fixed by Ministry of Finance. The Ministry
must work within this budget by prioritising spending and setting
monthly Spending Plans according to those priorities. At present
the Ministry is lacking a suitably qualified Iraqi financial
controller and it is proposed that someone be appointed to fill
this requirement as soon as possible.
D. Execution
Whilst it is tempting to leap in and try to organise
youth and community programmes, and sporting events immediately,
particularly in light of the enthusiasm and external pressure
to do so, I believe it is better to focus on the budget and
physical and administrative infrastructure first, and then organise
youth and sporting activities properly and well, rather than
risk a failure story by trying to arrange activities too early.
However, that said, where there is scope to take "opportunity
targets", such as organising small-scale competitions at local
level, then such opportunities should be taken.
Phase 1 - Information Gathering, Assessments, Budget Financing
In each Province, the Ministry has certain office buildings
to house its Directorate Staff, there are office buildings to
house the Branch Federations for each sport, there are Youth
Centres and Sports Club facilities and municipal sports facilities
such as swimming pools and sports halls and stadia. In Basrah
Province, for example, there are three Ministry/Olympic Committee
administrative buildings, some nine Youth Centres and some twenty-two
Sports Clubs, plus three swimming pools. In addition, in Baghdad
itself, there are additional buildings to house the Olympic
Committee offices, as well as the national stadium.
If the CPA and the Ministry are to be able to make informed
decisions about renovation, refurbishment and re-equipment,
it is first necessary to compile a database of all locations,
to plot the GPS grid coordinates of each site, and to gather
assessments of the requirements, and estimated costs, for renovation
and re-equipment. Ideally, these assessments would be made
by experienced FEST or CIMIC teams. However, it may be possible
to utilise existing qualified Ministry staff to carry out assessments
also. Sites and project proposals then require prioritisation.
There is a high-level strategic focus on ensuring that Iraq
participates in the Olympic Games in Athens in August 2004.
6 priority sports have been identified, along with several others
of lower priority, which will require support in terms of training
facility renovation, equipment provision, sponsorship of training
camps and international delegations, etc.
The Budget for July-December 2003 has now been agreed with
Ministry of Finance. It is critical that the finance function
of the Ministry is re-established and made to work. Directorates
in each Province must produce monthly Spending Plans in advance
(on the 15th day of the preceding month) and submit
them for approval by the Ministry and by Ministry of Finance.
If funds are approved then the Ministry of Finance orders transfer
of funds and issues an authorisation note allowing the recipient
to collect the money at the named bank. The recipient Directorate
accounts for all spending during the month and collects receipts
for all expenses incurred. At the end of the month, the accounts
and receipts are reconciled with the Spending Plan. It is vital
that the Ministry start spending the money allocated to it and
start using this process to account for its finances. It is
noted that a critical personnel requirement is for a Financial
Controller to be appointed in the Ministry.

Phase 2A - Sports Club, Federation and Olympic Committee
Elections
Sports Clubs vote for their own club officials but the particular
election rules have been devised by the Interim Iraqi Committee
to Administer Sport to take account of de-Ba'athification and
ensure a fair election. Sports club members elect the club's
officials (manager, chairman, secretary, treasurer, coach etc).
Branch Federations then elect representatives to represent each
sport in a Province, and Central Federations elect representatives
at national level. I understand that certain clubs have held
their own elections which did not follow the prescribed rules
and therefore may have to be re-held. In other cases persons
known to be senior Ba'ath Party figures have been elected, so
there is a requirement for a retrospective examination of results
and an application of the de-Ba'athification Process. This
general process of regime change will culminate in the election
of the new National Olympic Committee and, it is hoped, lifting
of Iraq's suspension from the IOC.
Phase 2B - Ministry Appointments
A new Ministry of Youth and Sport will require to be established
through application of the de-Ba'athification procedure. The
key decision for CPA is how the Minister for Youth & Sport
will ultimately be chosen. Options range from appointment,
to election by Provincial Directors and/or junior Ministry officials,
to appointment by the Governing Council, to a mixture of the
above. Criteria for approving candidates are also still to
be determined, as is the overall timescale for appointment and
handover of responsibility from CPA to the Minister. As part
of this Phase 2B, it is intended that a new "corporate image"
be developed for the Ministry of Youth & Sport, uniting
youth and sporting activities under a single logo with a single
message, signifying a new start for youth and sport in Iraq,
a paradigm shift from the old regime, and new opportunities
for individual and team development and economic growth. The
logo will be chosen by means of an international logo design
competition.
Phase 2C - Project and Development Phase
Once the assessments in Phase 1 are completed and project proposals
prioritised, work can begin on reconstruction, redevelopment,
refurbishment and re-equipment of sites and facilities. The
majority of projects will need to be carried out using the Ministry
Budget, but it is intended that where possible projects can
be funded via CPA, or as military Quick Impact Projects (QIPs)
or CERPs funded projects. Other agencies, such as UN, NGOs,
DFID charities and international sporting organisations, will
also be approached for funding. It is intended that the burden
of procurement, contract bid tenders and contract management
work can be placed onto the Ministry, with the limited CPA resources
being used to monitor and advise as required.
Phase 3 - Resumption of Sports and Youth Activities and
Economic regeneration
As sites are refurbished and become suitable for activities,
then youth and sports club activities should be recommenced
as early as possible, driven by local people. The Football
Season kicks off in early October, so a pre-season tournament
is planned for September. Similar "good-will games" are planned
for other major sports nationwide.
Once Federation officials are elected it is intended that a
conference be organised, with international support, to discuss
commercial regeneration of sport and in particular the role
of television and radio broadcasting in generating revenue for
Federations.
I aim to engage local and national radio and TV media to publicise
sports and youth activities and to provide live coverage of
sports competitions. I understand at present that national
TV is broadcast from Baghdad only after 12noon and covers only
CPA matters. I would suggest that as soon as sporting activity
resumes that sport become an important feature of TV output.
In order to boost the local youth and sport scene I hope to
engage as many external agencies, international and foreign
sports organisations and clubs and individual sportsmen and
athletes to get involved at all age levels to get people excited
about sport in Iraq.
Phase 4 - Exit
Once the Ministry is re-established, with a new Minister is
appointed, and seen to be operational and controlling its budget
in accordance with any central policy direction, then the CPA's
role in Youth and Sport will essentially be over. It is anticipated
that there will be a transition period after the Minister's
appointment during which the Senior Advisor and the CPA team
will remain in place to advise and "bed down" the Minister (see
Phase 4 – "Exit", below).
Anticipated timescale for phases
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Communications Plan |
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E. Communications Plan
It is critical that a comprehensive communications plan be
devised to ensure that all Phases of the Strategic Plan are
properly supported and enhanced by widespread use of media.
This will serve both to get across the CPA and Ministry's message
to the general populace, and also to generate confidence, enthusiasm
and interest n youth and sporting activities once again. A
separate detailed Communications Plan is being prepared, but
it is clear that it will require actions each week to provide
2-3 news stories in support of the relevant Phase of the Plan.
F. Specified and Implied Tasks
A detailed list of Specified
and Implied Tasks, drawn from the Mission Statement in paragraph
B above, is annexed.
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